Select Page
5 Home Care and Home Health Marketing Strategies that Bring Consistent Growth

5 Home Care and Home Health Marketing Strategies that Bring Consistent Growth

The growing competition in-home care business has compelled organizations to offer exceptional care and services to clients, every time. Since the elderly care needs are increasing, home care agencies should go beyond seniors’ expectations to enable a fully independent life in the comfort of their homes.

When you are involved in-home care services, useful resources and alliances play a significant role in conveying a powerful message and showcasing the unique strengths of your company. The CEO of a healthcare company, NeliaLadlad has built a diversified business in senior community-based agencies and providing private duty care and home healthcare services to homebound clients.

She is working dedicatedly with a qualified team of professionals, leaders, and trained caregivers to support the vulnerable members of society in the United States and other countries. She holds a proven track record in application, compliance, management, and implementation of funding grant received from the Illinois Department on Aging (IDOA) for the provision of homemaker services and the Centers for Medicare and Medicaid services.

As an inspirational business consultant, she has put together actionable marketing strategies for the development of home care and home health area. Let’s take a look at them.

1. Connect with Potential Clients 

You should reach out to homebound clients and the aging population that needs assistance with day-to-day activities such as deep house cleaning, personal care, transportation, companionship, and so on. It is essential to build a strong relationship with the senior community to feel proud as an individual and a marketing leader.

2. Community Outreach

Participating in seminars, workshops, and programs is another powerful way to promote your home healthcare business. It shows how much you care about people in your locality and the issues they face. You can collaborate with organizations working for senior care to expand your list of contacts and generate qualified leads.

3. Work with Your Own USP

The competition in-home care area is fierce so it is crucial to develop a unique value proposition plan to determine key aspects of your company and keep up with clients’ expectations in the best possible manner.

5. Understand the Needs of Your Clients

As seniors age, they are likely to lose independence due to mobility issues, memory care issues, or certain chronic conditions. It is important to know their precise needs and create a comfortable environment for them to build a trustworthy agency.

5. Develop a Relationship with Healthcare Facilities

Your home care and home health business can continuously grow when you form valuable relationships with relevant healthcare facilities such as nursing homes, adult daycare centers, memory care, and other community-based agencies. When you go the extra mile to build strong connections, it will act as a great resource for home care opportunities and timely growth.

Nelia Laurel Ladlad has built a successful business in the area of home care, home health, adult daycare, memory care services, and other senior community-based agencies. She has been using her entrepreneurial, project management, and leadership abilities to work alongside healthcare agencies to support underserved members of society.

Want to see better growth coming your way? Connect with NeliaLadlad to understand your niche better and align your service to add more value to your business.

Nelia Ladlad – A Treasurer, Norwegian American Hospital Lions Club, 2005-2012

Nelia Ladlad – A Treasurer, Norwegian American Hospital Lions Club, 2005-2012

Aging is a natural process that cannot be avoided, but we can take a pledge and put our best efforts to support the elderly population in the journey of creating an independent, dignified lifestyle. Especially seniors having memory loss and chronic conditions need the best possible care in daily assistance like meal preparation, medication reminders, housekeeping, personal care, and companionship. 

Nelia Ladlad has built a diversified healthcare business as a founder of in-home care service, home health, adult daycare, and other community-based agencies. She has been involved in thesenior care business since 1999 and opened a home care and nursing staffing company in 2001 together with her husband. She provided supplemental staffing of RN, CNA, LPN, and caregivers in assisted, independent nursing homes, and other elderly care agencies.

She has gained an education in numerous home care and home health agencies and volunteered in many areas to serve the most vulnerable members of the society i.e. seniors and disabled. Here’s what you should know about her volunteer experiences:

Nelia Ladlad believes in work cohesively towards a common goal to help seniors live an honorable and independent life in the comfort of their homes and any preferred settings. She has been working consistently to support the aging and disabled population in every possible manner.

Worked as a Treasurer in Norwegian American Hospital Lions Club for More than 10 Years

Nelia Laurel Ladlad worked with a qualified group of physicians who is responsible for accomplishing medical missions and humanitarian services in Illinois and the Philippines.

An Executive Director in Omega Community Healthcare Organization

She has gained experience as an executive director in business development and operations of home care services to immensely benefit the unreserved population and impoverished communities. She has recently been awarded a grant by the Illinois Department of Human Services to successfully run a Mobile Dental Clinic, mainly emphasize on disabled population.

A Director at Philippine Medical Association in Chicago Inc. Auxiliary

She has collaboratively worked with physicians and spouses who were accountable for medical services and serving the poor underserved communities in Illinois and the Philippines.

A Charter President in Chicago Mabuhay Centennial Lions Club

A Charter President in Chicago Mabuhay Centennial Lions Club

She is a charter president of the newly formed Chicago Mabuhay Centennial Lions Club, responsible to provide leadership to the club members in order to serve humanitarian services in the United States and other countries.

An Inspirational Woman Supporting Seniors and Caregivers to Live a Happier Life

In 2006, she provided homemaker or household services, funded by the Community Care Program (CCP) and administered by the Illinois Department on Aging (IDOA). Right after one year of operation, the company become the third biggest provider of state-funded homemaker services and was offering to many clients in 20 different locations of Illinois.

Nelia Ladlad

From 2005 to 2011, she was selected as a member of the professional advisory board of the IDOA where she was responsible to offer a forum to discuss new policies, service improvements, and other similar topics to expand the state-funded program.

She was honored as the Ginang Kalayaan’ in 2008 and became the ‘Woman of the Year’ in 2010, granted by the popular Asian newspaper and TV show. She was also awarded a ‘Modern Family Award’ in 2009 and was recently crowned as ‘Mrs. Philippine Independence 2019.’ She continues to celebrate her success and contributions to the healthcare community.

Before joining Golden Heart Senior Care Glenview as a franchise owner, she was an active business consultant who offered services for marketing, operations, management, and all levels of support for mergers and acquisitions of healthcare companies. She interacts with the leaders of healthcare agencies such as senior housing, assisted living communities, home health agencies, and others to bring sustainable development.

Nelia Ladlad believes in work cohesively towards a common goal to help seniors live an honorable and independent life in the comfort of their homes and any preferred settings. She has been working consistently to support the aging and disabled population in every possible manner.